Wanna Get to Werk?
Whether you need to bring your brand into the digital age with ToolKit™, build a branded Shopify experience, or create a brand new brand, our team is designed to bring the best of brand and digital together. So, where do we start?
......
Beta today.
Better tomorrow.
Welcome to the Internet. Have a look around.
By the latest estimates, the average user spends 413 minutes (just over 7 hours) online. Per. Day. Which means whether you’re a fast-scaling DTC ecommerce startup or an established global business, your brand needs to live in the internet.
Why? Because unless you’re selling walking frames to octogenarians, that’s where your audience lives too. (And even then... you know?) And because the Internet is a dynamic, dialogue-driven environment, you need a dynamic, dialogue-driven brand. One that’s designed digital from the ground up.
Always growing. Always evolving. Always Beta™.
Brands Are Memes
Drawing on nearly 200 years of science and philosophy, our Memetic Brand Framework™ creates brand platforms that are based on Darwin’s original principles. Our brands are designed not just be Chosen in a noisy environment, but then also Interpreted by diverse audience (from stakeholders to customers) and shared within the culture without losing their meaning.
Atomic Design Systems
Our flexible brand frameworks are built on the logic of Atomic Design: a proven framework for building efficient, scalable systems across teams with diverse skill sets. Platforms, not uniforms.
Always Beta
The internet is not a museum. It’s an ever-changing environment where ideas, norms and trends spread and develop with ever-increasing intensity. At any given moment in time, a brand is the dialogue between a company’s internal vision and their customer’s interpretation. So like a digital product, a digital brand needs to constantly iterate; to evolve and respond to market forces. Beta Today, Better Tomorrow.
What do we meme?
We can wax philosophical about this stuff all day. Or at least for 27 minutes. If you want to know more about how it all fits together, and see some sweet gifs and peak 2022 references that may or may not age well, check out our Memetic Branding in the Digital Age talk from Figma’s Config2022.
Recent Work
Altr
Altr is the world's first luxury collectible marketplace transacted exclusively through cryptocurrencies. Take a valuable idea and Altr it into something of value. Alter it into something you can wear, into something you can sip or into something you can drive. Don't just trade, Altr.
Loungeface
On any given day you can face a whole lot, sometimes all at once, exciting! Whatever you face in a day, you need something you can rely on. Whether it's birthdays, break-ups, space outs or break-outs, you can count on Loungeface and be ready to face whatever life throws your way. Face Whatever.
Karst Goods
What we do today matters. Today’s ideas and actions make all the difference in the world — literally. But today gets in the way. Obstacles. Distractions. Inconveniences. When inspiration is hard enough come by, friction gets in the way of flow. Karst make tools to apply inspiration, so you can Create today and Shape Tomorrow.
Paire
How can we explain how good our clothes feel? We could talk about our cozy—fied technology. Our snug—ised fit. We could say we’re experts in comf—nology, that we’re reinventing tech—nomfortable... But just because we're high tech, doesn't mean we can't keep it low-key. With Paire the cutting edge has never felt so soft.
DIRTT
In times of change agility enables resilience. No matter the industry, when your organisation evolves, your built environment needs to evolve too. DIRTT is a global leader in industrialised construction creating modular environments that aren't just built for today but are building for tomorrow.
Euphemia
Awesome is such a cool word, it says so much so succinctly. The thing about awesome is it rarely looks the same each time, but when you see it, you just know it! Euphemia are going big and growing home, making Australia's start up scene awesome. Not just by investing in awesome companies, but by making the awesome that makes the awesome.
Denada
Everyone's always trying to get you to do something like it's the most important thing in the world. But why are the stakes so high? Why not chill out? Eat some Denada and do literally nada. Real Australian ice cream. No sugar. All chill. You’re welcome.
Clients and collaborators
We’re innovators, so we work well with innovators. Clients who know the world is changing, and see it as an opportunity. While we've worked with hundreds of clients over hundreds of industries, it’s these clients that we’ve built the best relationships, which have in turn built the best outcomes.
Innovation is all about asking
What’s Next™?
Whether you’re a founder, a CEO, or a new manager, your job is to look at the data and figure out where to spend your next marginal dollar.
Should you build brand new brand, or do you just need a better platform for the one you’ve got? Do you need a whole new website, or is it just about iterating on a couple of key features? Is it time get into paid advertising, or try and push an original, organic campaign?
You need to figure out What’s Next.
This is where we can come in. Our diverse, award-winning team has the skills and experience to not just see the big picture, but how to bring it to life.
Creative Strategy Sprints
Our Sprint team works with clients big and small across the globe to get their brands, products or campaigns on the right track in days, not months. Our proprietary Memetic Model™ uncovers the central idea that’s going to stand out in your market, then creates the foundations for a platform that’s flexible enough for your colleagues and customers to interpret and share in their own way.
Digital Brand Platforms
Once we’ve got the big idea in place, our team of award-winning strategists, creatives, designers, illustrators, and animators work hand-in-hand with your internal team to create Atomic Brand Systems that can be rolled out internally or externally across every possible touchpoint.
Digital Design + Build
From desirability to design to development to deployment our product team will collaborate with internal and external agencies to build unique digital products, from weird web apps to high-conversion ecommerce.
Ventures + Start-ups
We invest in a select set of early-stage startups on a Sweat Equity, then Cost+ model. Using a mix of our own Best Practise™ and Human-centred Design practices we work to get a product to market in 3 months, then consult on an ongoing, as-needed basis.
In this life, you don’t get what you deserve.
Only what you negotiate.
We like to work fast, but to do that, we need the time and money it takes for us to focus.