This is Raw
When it comes to caring for skin, things are black-and-white: if you have high-quality raw ingredients you don’t need to add anything else. So we stripped Raw back to its essential elements. With a reduced colour palette, reductive typographic system, and an art direction that drew parallels between the product’s Australian origins and the human form, we created a living, breathing identity that did nothing more than it needed to. This is all beauty needs to be.