With a stable of 33 of the best commercial directors across the world, The Sweetshop had plenty of digital content to show off. So created them their own TV network to show it off on. Our system was designed to frame a diverse range of work across any size or shape of screen, from 4:3, through to 1920, all the way down to mobile. We even custom-created our own digital static to act as a visual glue while users changed channels. And with the first of their eight global offices based in Auckland, New Zealand, we had a fantastic excuse to use National 2 as their exclusive typeface.