We can’t control time. Only what we do with it. THE : 5TH had one of the most original business models we’d ever heard of. Their store opened on the 5th of each month, for 5 days at a time. Or until their watches sold out. We took this concept of limited time and ran with it. We built them an ecommerce platform that made a million dollars in under 24 hours. And the brand and philosophy still guides the business to this day. Time is: what we make it.