Brand, Digital

Polaroid Originals

Creating chemistry. Eighty years after Edwin Land’s breakthrough invention, Love and Money were honoured to be part of the team responsible for bringing the original instant classic into the digital age. Walking in the footsteps of perhaps the greatest consumer brand of the 20th century, we knew we had to tread carefully. So we moved half the team over to Berlin to work hand-in-hand with the brand new Polaroid Originals team, collaborating and iterating across strategy, graphic system, art direction, an online magazine, and award-winning Shopify store.