Marriage is hard. Picking the right person, organising in-laws... it’s a lot. Worse, fiancés-to-(may)be looking for the perfect ring online are inundated with thousands of complex options with little to no guidance. Frank Darling’s brand and ecommerce experience was designed to be a modern matrimonial concierge: practical enough to lend a helping hand; always with a keen eye and knowing nod to the spirit of the romance afoot. Fittingly enough, we build our brand system out of something old, something new, something borrowed… and a lot of blue.