Brand, Digital, Business

Fluff Casual Cosmetics™

The future of beauty is more than makeup. Rather than telling their customers what beauty looks like, Fluff invites the next generation of consumers to define beauty for themselves. From creating Casual Cosmetics™ to publishing the issues of our audience both online and in print, Fluff is dedicated to real, honest conversations about what it means to look and feel beautiful. Bold, moody, always questioning, slightly self-absorbed, a little all over the place, and generally making it up as they go along, Fluff was designed to be a mirror: a true reflection of our target audience.